In addition to the gaming and entertainment industries,
in recent years market research companies have also shown
an increased interest in BCI-enabled technologies. In 2008,
for example, the Nielsen company has introduced the Mynd,
an EEG-based BCI device specifically developed for market
research [31]. It is reasonable to expect more and more
information about users’ cognitive and behavioral processes,
as well as their emotional states will be extracted (with
and without permission) for a variety of entertainment and
marketing studies, as BCI-enabled applications become more
widespread.
In addition to the gaming and entertainment industries,in recent years market research companies have also shownan increased interest in BCI-enabled technologies. In 2008,for example, the Nielsen company has introduced the Mynd,an EEG-based BCI device specifically developed for marketresearch [31]. It is reasonable to expect more and moreinformation about users’ cognitive and behavioral processes,as well as their emotional states will be extracted (withand without permission) for a variety of entertainment andmarketing studies, as BCI-enabled applications become morewidespread.
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