To provide the company and its new HQ with a matching spatial identity and the right architectural framework for the platform’s novel business and working structures, SoundCloud asked KINZO to turn its new hub into a space that exudes and encourages innovation and creativity. The platform envisaged a welcome beacon in Berlin’s office landscape that both shapes the company and evolves with SoundCloud over the years. Against this background, KINZO’s conversion redefines the rules of office design with its tangible reflection of a virtual community.