A multiple
regression revealed that among six variables (native language, social distance and
relations, age, exposure to Thai culture, education, and work experience), social distance
and relations was the most influential whereas native language and work experience were
not powerful predictors. Although the independent-Sample T-test showed no significant
difference between two cultures, the interview findings revealed the dissimilarities crossculturally.
Socio-cultural norms and communication accommodation theory clarified the