All the major agency groups are already in Position there. They have to be. But only one was actually ‘born’ there, and predictably, it is quickly becoming the most successful. The name can wait for now, because first let’s talk about just one of those countries
Singapore is a small island, with ambitions to become the Switzerland of Asia. Its population of 2.5 million is swollen by a constant invasion of visitors. Singapore has more First-Class Hotels per square mile than anywhere else on earth. And they include the tallest, and one of the oldest, In the world.