1) Define the Ideal Profile
The key to building a winning sales organization is understanding whom you want to hire. Why? Because thorough development and analysis of the ideal sales representative profile heightens your chances of recruiting the right person.
Here’s how to start:
• Make your own list of essential salesperson characteristics. As the hiring manager, start by writing down your definition of a great sales representative.
• Ask company leaders to make a list. Ask management and members of the sales team to identify desirable sales traits.
• Test your top sales representatives. Ask your company’s most successful sales representatives to complete a personality profile or psychological test administered by a third party. Record the data and look for common denominators among your top salespeople.