your company's marketing makes claims about its green products or an overall commitment to environmental sensitivity, it may open you up to enhanced scrutiny from consumers and environmental protection groups. Analysts may examine everything from how much energy your manufacturing processes use to where you acquire raw materials and how much packaging you use to ship your products to market. Making environmental claims might only be wise once you've instituted a green policy that reaches every level of production and operations.
Read more : http://www.ehow.com/info_7745654_advantages-disadvantages-green-marketing.html