You cannot send an email marketing campaign without having people in your
database to send it to. But how do you get emails into your database?
there are several options, some legal, some less so; this is evident in the
increasing amount of spam in recent years. You can buy a database of contacts
for specific industries online: just search in google for “email databases” and you
will find several unsolicited options. the international laws regarding spam and
electronic communications vary and it is important to research all the facts before
sending your first campaign. In South africa, the electronic communications and
transactions act, 2002 states the following: