Under Armour 's diverse product offerings in 2012 consisted of apparel, footwear, and accessories for men, women, and youths marketed at multiple price levels in a variety of styles and fits intended to regulate body temperature and enhance comfort, mobility, and performance regardless of weather conditions.
Apparel The Company designed and merchandised three line of apparel gear: HeatGear for hot weather conditions; ColdGear for cold weather conditions; and AllSeasonGear for temperature conditions between the extremes.