All that was personally introduced by the CEO to more than 2,500 senior DKSH executives during the so-called “CEO branding roadshow”. At these events, a first version of the Brand Book was also launched. This Book makes our brand identity easily understandable for everyone at DKSH. In a second step, we then developed comprehensive corporate design guidelines, tools and policies, and set up the Brand Portal, the most crucial tool in building the brand.