esponding to customer inquiries is an important factor in customer satisfaction and can help prevent negative feedback or other order defects and claims. Some messages from buyers, such as those simply thanking you for your great service, do not require a response; however, research has shown this is typically a small percentage of messages.
To help make your Amazon transactions successful, we recommend that you select the "Mark as no response required" option only for messages where it is clear the buyer does not expect a reply. For all other messages, we recommend that you respond within 24 hours.
You can view your response time performance by selecting "Customer Metrics" from the Performance tab in Seller Central.
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