300 respondents: Limelight User 150n & Lapsed user or Non-user 150n
Mix of male and female in the proportion of 40:60
Aged 18-50 years old
SES ABC (Household income at least 20,000THB per month)
Regularly living in target catchment at least a year or longer (reside 5 days a week)
Regularly visiting Limelight, Big C, Tesco Lotus, and/or Central Festival Phuket at least once in the past 1 month. (either one, not all)
Limelight User: Those who visit Limelight more than once a month.
Limelight Lapsed User: Those who visit Limelight less than or equal to once a month.
Limelight Non-user: Those who never visit Limelight.
Decision maker of the visited shopping place
Not working in related business such as market research and retail related