•Juan could also use Time Trend Analysis which compares the past yearsdata to find out the changes i.e. the trends that the company is following.
•The peer group analysis is to identify firms similar in the sense that theycompete in the same markets, have similar assets and operate in similarways.
•Juan could use the Standard Industrial Classification (SIC) codes. These arethe four-digit codes established by the U.S government for statisticalreporting.
•There are certain smaller peer companies in the same industry that havefilled their return with security exchange commission. Juan coulddownload their financial statements; read footnotes and ManagementDecision Analysis of those companies which would help him in decidewhere his company stands