This study discussed about the hypotheses that the Factors affecting consumer behavior of fast food stores in Future Park Rangsit. Moreover the results of each hypothesis are different.
The first is about factors that have influence by consuming fast food related with daily life, that affect select consuming food. Nowadays, people need to cut the waste point of waiting time for food. But they need delicious, convenient, many menus for selecting and fast food restaurant changing people dairy life because fast food can respond customer in every age, gender and quality, that they are many choice to suitable of consumer.
Behaviors of customer contribute to fast food business growth up. So, new entrepreneur interested to do this business, that affecting industrial of food has growth, according to entrepreneur of fast food need the material and supplies that have good quality and bring it to restaurant. Industrials want to increasing goods to respond demand of customer. For the 200 respondents, that realizes the most customer of fast food focus on fast service, convenient and prices that suit with the quality.
The second is about The relationship between demographic, consumer behavior, and marketing mix has relate to entrepreneur know how the way of consumer habit of fast food for using to improve and appreciate of marketing mix, demographic and consumer behavior could motivate the entrepreneur create new strategy to do business and marketing strategy attractive to the customer make them interesting to the products. This research could help to know the marketing mix of customer behavior better.