In comparison with other methods, the strength of focus groups “is not simply in exploring what people have to say, but in providing insights into the sources of complex behaviors and motivations” (Morgan, 1996, p. 139)
In comparison with other methods, the strength of focus groups “is not simply in exploringwhat people have to say, but in providing insights into the sources of complex behaviors and motivations” (Morgan, 1996, p. 139)