Intended to resolve the crisis To increase cash flows if the financial problems encountered by parties, such as the lack of financial liquidity. Quantity of circulating cash used in operations is insufficient. May be solved by pricing, motivating buyers. The decision to buy ASAP and have a cash payment or cash discounts to encourage ventilation has been buying inventory. If the activity is too much stock and see that it is here, the cost of maintaining the higher benefits. To be released are subject to commodity pricing lower than normal in order to stimulate the interest of the customer. The objective aimed at the race to face competition.