Furthermore, we will put marketing into practice through the concerted efforts of the entire workforce, and continue to propose new values to the world through innovation thanks to revolutionary technological development, thereby making our brands, which stand for crucial bonds with our consumers, shine even more brightly than before. At the same time, we will exist in harmony with the environment and society as part of our endeavor to contribute to making a sustainable society a reality.
Based on this philosophy, making a prototype of Shiseido that will be thriving 100 years from now is the mission that I must accomplish.