The e in effect is like the e in end result, and that’s what effect the noun
represents—an outcome, or end result. The following sentence shows
effect used as a noun:
One effect of the clever advertising campaign was that sales went up.
Occasionally, you will see effect used as a verb (meaning to bring
about) in business writing. For instance, How will Mr. Morrison effect
change within his organization? illustrates effect being used as a verb.
Likewise, occasionally you will see affect used as a noun (meaning a feeling
or emotion as distinguished from cognition). A director might say that
an actress lacks affect, for example.
It’s important to recognize these different applications; however, for
most of us in most business writing situations, using affect as a verb
(action) and effect as a noun (end result) simplifies the process and satisfies
our needs.
• Affect (v) means to influence, to change.
• Effect (n) refers to results.
A country’s commitment to protect its rain forests affects (verb) whether
ecotourism is viable.
A common effect (noun) of a country’s commitment to protect its rain
forests is the need to identify new sources of revenue.
among/between
Note the tw in the word between. The tw in between is like the tw in
the word two. The reference to the number two makes it easy to remember
when to use between and when to use among.
• Among is used for more than two.
• Between is used in connection with two persons or things.
He divided the assignment among the three managers.
He divided the assignment between the two managers.
continual/continuous
Think of the sound gently running water makes. That soft s-s-s-s sound
The e in effect is like the e in end result, and that’s what effect the noun
represents—an outcome, or end result. The following sentence shows
effect used as a noun:
One effect of the clever advertising campaign was that sales went up.
Occasionally, you will see effect used as a verb (meaning to bring
about) in business writing. For instance, How will Mr. Morrison effect
change within his organization? illustrates effect being used as a verb.
Likewise, occasionally you will see affect used as a noun (meaning a feeling
or emotion as distinguished from cognition). A director might say that
an actress lacks affect, for example.
It’s important to recognize these different applications; however, for
most of us in most business writing situations, using affect as a verb
(action) and effect as a noun (end result) simplifies the process and satisfies
our needs.
• Affect (v) means to influence, to change.
• Effect (n) refers to results.
A country’s commitment to protect its rain forests affects (verb) whether
ecotourism is viable.
A common effect (noun) of a country’s commitment to protect its rain
forests is the need to identify new sources of revenue.
among/between
Note the tw in the word between. The tw in between is like the tw in
the word two. The reference to the number two makes it easy to remember
when to use between and when to use among.
• Among is used for more than two.
• Between is used in connection with two persons or things.
He divided the assignment among the three managers.
He divided the assignment between the two managers.
continual/continuous
Think of the sound gently running water makes. That soft s-s-s-s sound
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