4.3 Are there any Significant Differences between Choices
of Tea and Coffee in Relation to the Reasons?
Despite the similarities, the ranked ordering does reveal
some key differences in relation to respondents’ perceptions
on the selection reasons. The function-orientated
reason, “health benefits”, was only ranked eighth by the
coffee selectors in the priority of the important considerations,
dropping from second place on the list of reasons of
drinking tea. Another factor, “fair price” was highly considered
by the tea selectors, appearing on the top 5 tea list.
Both areas of the “effect of alertness and refreshment” and
“sales and advertisement” appeared in the top 5 list of the
reasons of drinking coffee, rather than on the tea list.