Discussion
The findings show that the Good for Kids communication
campaign effectively raised program awareness in
the Hunter New England region. By the end of the program
the brand, water, physical activity and vegetable
campaigns were all effective and, after each campaign,
parents in HNE were more likely than parents in NSW
to identify the campaign messages that: children should
drink water instead of sweetened drinks; be more active
in play and sport, and cut down on small screen recreation
and; eat more vegetables and fruit. There was also
evidence that awareness of the program and campaigns
reached all socio-demographic groups.
The awareness levels achieved in this study were similar
to or higher than those achieved by other Australian government
campaigns. For example, unprompted recall of
the Get Moving campaign increased from 10% to 43%, [7]
and recall of the NSW Go for 2 and 5 campaign increased
from 46% to 68% [8]. Prompted recall of the NSW Health
water campaign in 2008 increased from 19% to 53% [16].
It should be noted that the evaluation of this water campaign
Discussion
The findings show that the Good for Kids communication
campaign effectively raised program awareness in
the Hunter New England region. By the end of the program
the brand, water, physical activity and vegetable
campaigns were all effective and, after each campaign,
parents in HNE were more likely than parents in NSW
to identify the campaign messages that: children should
drink water instead of sweetened drinks; be more active
in play and sport, and cut down on small screen recreation
and; eat more vegetables and fruit. There was also
evidence that awareness of the program and campaigns
reached all socio-demographic groups.
The awareness levels achieved in this study were similar
to or higher than those achieved by other Australian government
campaigns. For example, unprompted recall of
the Get Moving campaign increased from 10% to 43%, [7]
and recall of the NSW Go for 2 and 5 campaign increased
from 46% to 68% [8]. Prompted recall of the NSW Health
water campaign in 2008 increased from 19% to 53% [16].
It should be noted that the evaluation of this water campaign
การแปล กรุณารอสักครู่..