Analysis & Strategic Planning
• Monitored performance of Payment and Liquidity products in terms of fee revenue and forecasted year-end results. In case any gaps were foresaw, sought solutions to close the gaps
• Performed forecasting of total transactions in month and on peak day to establish system capacity plans
• Developed pricing models to calculate gain or loss from price sensitivity in order for salesperson to offer the most competitive price to customers
• Developed fee-based incentive scheme to motivate salesperson to acquire new customers while maintaining high unit pricing
• Evaluated gain or loss from switching product’s pricing policy e.g. tier price to flat rate
• Analyzed transactions in terms of transferred amount in order to provide the most effective strategies to cope with cyber frauds (phishing) on internet banking
• Evaluated and suggested the most profitable refund policy for Money Back Guarantee of Payment service
• Analyzed current Payroll customer portfolio in order to offer the most competitive product package to each customer segment
• Developed a new perspective customer evaluation in fee plus float view in order to perceive the actual customer’s value to bank and plan the most effective strategy
• Developed a model to support management’s decision making in assigning product target in terms of fee and float
MIS Reporting and Database Design
• Analyzed business requirements and gathered necessary data from several sources to produce MIS reports along with analyses to solve business issues effectively
Project : Expand deposit account base by boosting the use of Payroll Service
• Provided feasibility study at the initiation of the project e.g. net interest income vs. costs incurred
• Estimated gain or loss from cross-selling Payroll service with other retail products
• Evaluated the project by monitoring the expansion of deposit account base initiated from Payroll service