-good customer mix-balance of high volume/low rate and low volume / high rate customer to optimize cargo revenue contribution
-direct customers SME shippers pay higher than GA/JOA/KOA/IFF/LFF
-sell what we have
-sell premium rate if our service/product is better than competitors e.g. faster transit time/niche port call/direct call/availability of special equipments etc.
-load factor management strategy for soft market situation
-yield management strategy for strong market situation/overbooking situation
-awareness of costing for each port-pair and net contribution for each port-pair to enable to enable smart decision to cherry-pick the best yielding cargoes