As noted by Zoë Baird79, in the early years of Internetdevelopment, the prevailing view was that government shouldstay out of Internet governance and that self-regulation andmarket forces would suffice to create order and enforce standardsof behaviour. However, as the Internet has become more anintegral part of peoples' lives, there has arguably been some shiftto government regulation to deal with issues such as spam, andonline pornography.E-commerce consumer protection has thus far relied on existingconsumer protection legislation and the voluntary BPM.The aim of this paper has been to identify issues which impact onconsumers who buy goods or services online and to considerwhether all these issues are being adequately addressed with theexisting regulatory framework.Readers are encouraged to respond to the questions and issuesraised in this paper.