About Zara
Zara is an internationally known clothing company, particularly in Europe. Originating in Spain, Zara has over 1,700 stores all over the world and is well-known for being able to develop products and have them available in stores within two weeks, well above the average rate for the fashion industry of around six months.
The company operates on a zero advertising policy which means that it has to keep attracting customers in other ways in order to keep making profits and stay relevant in face of tough competition from similar companies such as H&M and Benetton