since people are getting health conscious day by day, so I order to remain fit, many of them join the fitness clubs. And joining fitness clubs mean more demand of the Nike products like shoes, etc. Nike has always been the first choice of people when it comes to buy something sport/fitness related. On the other hand Nike has failed to address the problems like that of the condition of labor and factory at different locations of the production in Asia(Clancy, et. al., 2000). This has its negative effects on the Nike ad its sale