While the Olay Facial Cloth was priced at $7 in the U.S., SK-II Foaming Massage Cloth was priced at the equivalent of $50 in Japan. A key goal of Organization 2005 was to speed the global rollout of innovative new products.
Yet, as Lafley prepared for his meeting with the Beauty Care Global Leadership Team to discuss the introduction of SK-II in other markets (notably Europe and China), it was clear that there were huge differences between national markets that needed to be taken into account.