Third, the findings underscore the contingent role of learning orientation on a firm’s
strategic performance.
It should be noted, however, that technological turbulence has
been shown to have a negligible negative interacting effect on strategic performance.
Turbulent technological environment can bring a firm both creativity and risks, since
creative activity produces chaos, it must be balanced by a stable and hierarchical
organization (Nonaka, 1994).
Thus, this finding informs top management of the negative
contingent role of technological turbulence on strategic performance.
In the intensively
competitive high technology industry, mangers must become increasingly savvy about
the contingent effects of learning orientation on strategic performance.