Tung (2000) defined Customer Relationship Management System as a supportive
system for customers, including marketing and sales. In regard to marketing, market
research, test and development management of products, advertising and marketing,
activity management, and segmentation analysis of profits and customers were covered.
Sales, on the other hand, contained telemarketing and call service system. The program
for CRM should be data warehouse-centered and the relative decision support
management systems were the application. In other words, Decision Support System was
the interface system for marketing analyses and customer support services (e.g. analyzing
customer data in Call enter and making decisions).
Tung (2000) defined Customer Relationship Management System as a supportive
system for customers, including marketing and sales. In regard to marketing, market
research, test and development management of products, advertising and marketing,
activity management, and segmentation analysis of profits and customers were covered.
Sales, on the other hand, contained telemarketing and call service system. The program
for CRM should be data warehouse-centered and the relative decision support
management systems were the application. In other words, Decision Support System was
the interface system for marketing analyses and customer support services (e.g. analyzing
customer data in Call enter and making decisions).
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