Asda's comprehensive HR stategies engage colleagues and support the organisation culture. This includes Asda's 'Best Welcome' induction programme, 'Star programme' to regconise excellent customer service, as well as Asda Academy's framework for training and development and its 'Colleague Steps' for career progression. Asda offers its colleagues a wide range of opportunities for career development. This is includes supporting and investing in its colleagues to gain qualifications that will enable them to become the next generation of leaders at Asda