Shampoos and conditioners designed specifically for color-treated hair are on the market for a reason; they are much more gentle on the hair than regular shampoo, which can strip color-treated hair of its color. Color safe conditioners contain extra moisturizing properties to prevent your hair from drying and frying, since color-treated hair can be more susceptible to damage. Over washing your hair and hard water can also lead to fading hair color, so just remember to be gentle on your chemically-treated locks.