This is entirely consistent with the fact that culture is now a key concept for
social units which have long had minimal territorial associations, namely the
large-scale corporation. It is valued by the modern business consultant for the
essentialist, boundary defining, deep motivating factors that the idea has evoked
in the past, with the added factor of imparting a primary elemental force to
organizational structure, thus effectively conferring charisma on the dark-suited
executive. It is a pure case of a concept disembedded from its territorial base and
re-embedded in a communications media frame. But its new locus makes it
ephemeral and manipulable, its dimensions altered at will by the modern
magician. It is just as alien and external to the individual as ‘high culture’ was to
an illiterate peasantry.
This is entirely consistent with the fact that culture is now a key concept forsocial units which have long had minimal territorial associations, namely thelarge-scale corporation. It is valued by the modern business consultant for theessentialist, boundary defining, deep motivating factors that the idea has evokedin the past, with the added factor of imparting a primary elemental force toorganizational structure, thus effectively conferring charisma on the dark-suitedexecutive. It is a pure case of a concept disembedded from its territorial base andre-embedded in a communications media frame. But its new locus makes itephemeral and manipulable, its dimensions altered at will by the modernmagician. It is just as alien and external to the individual as ‘high culture’ was toan illiterate peasantry.
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