Examples of Emotive Language Using Connotation
Emotive language can be created far more subtly than the examples above. It can also be achieved with connotation. For example:
He is svelte.
(positive spin)
He is skinny.
(negative spin)
Emotive version: The government will slash interest rates.
Non-emotive version: Mr Smith was attacked by Mr Jones for two minutes.
Emotive version: For what seemed a lifetime, Mr Smith was subjected to a vicious, cowardly assault by the unemployed, steroid-pumped monster.
When writing emotive language, you get to be newsreader and judge at the same time.