Aesthetics
In some cases, aesthetic qualities were seen as central in the
communication of the museum experience. Some users
mentioned the work of editing photographs in order to
make them look better as a particularly important part of the
instagramming process.
One instagrammer talks about conveying a specific aesthetic
through his photographic manipulation choices:
nomethod: It’s like you try to get some kind of feeling into
the picture […] try to deliver an idea about the subject […]
ad a different shimmer to it. Make it better or more funny or
interesting