Percin [18] suggested another new KM strategy as dynamic KM strategy which integrates the
conceptual scope of system and human-oriented KM strategies. Sarawanawong et al. [19] proposed a
‘hybrid KM framework development strategy’ in higher education. This personalisation
strategy/human oriented style (or people-to-people) plays a leading role while the codification (or
people-to-document) plays the supporting roles. The former strategy includes knowledge identification,
knowledge creation and knowledge acquisition involving appropriate use of ICT enabling tools; while
the codification strategy includes knowledge storage, knowledge organization, knowledge distribution,
and knowledge application.