.In the 21st century exclusively Ethnography of communication is considered a “qualitative method in the
field of communication as well as cultural anthropology. It has also been deciphered as the model of
analyzing the use of language and communicative process. A famous scholar Del Hymes (1974: 09)
emphasized that “the starting point is the ethnographic analysis of communication conduct of community”
For the study of communication of a particular culture. Hymes indicated six areas of the culture under the
following headings; speech community, speech situation, speech event, common communicative style and
ways of speaking. Maldona Matel (2009) described in his paper entitled: The ethnography of
communication that “the most important frameworks of analysis that could assist the Ethnographer in
detecting the functional mechanisms of such items as elaboration of identity or change of identity. The
relationship between speech and social class is also discussed and ethnographic research provided. The
main argument is that research in the ethnography of communication presupposes the acknowledgement of
the inextricable link between language and the extra-linguistic cultural context”. It has also been recognized
that the most common flavors in-depth research is ethnography. It seeks to understand human behavior
within its own social settings. The ethnography of communication model the basic unit of analysis is
considered “communicative event” and meanings are conveyed through “speech acts” (Searle, 1969)