Do
Do rethink work-life balance
When you expand globally, you now work in different time zones and with different schedules. When you work in a start-up or in the tech industry, chances are you are a workaholic. It’s the norm to have long days and tasks that come through at all times of the day. It is important to be sensitive to how other cultures perceive work-life balance
Do remember that internal culture is as important as external
It is important to consider the culture of the new market you have entered and to ensure that your internal communications reflect that culture. You must ensure that you are sensitive to the standard work environment of another country.
Do work with a culturally aware market research firm
Market research is incredibly important, with any product or service. You must have a unique product or customers will simply not buy. In addition, many cultural factors may affect how customers will respond to your product and/or your branding.
Do research local HR rules and regulations
Do your research before you design your office space or set up rules and regulations regarding your employees, as HR regulations can vary quite a bit from country to country.
Don't
Do not overlook the importance of protecting your intellectual property
Your intellectual property is incredibly important, protect it! It is a whole new ball game when you take your brand global. Seek the advice of experts and ensure you have someone who has experience with branding in the market you are expanding into.
Do not rely solely on virtual communication
Across the board, we are relying more and more and virtual communication. Tech companies in particular are often comprised of a set of employees who work remotely and independently, working mostly out of their homes or remote offices.
Do not think that one size fits all
Expanding globally is often a lot more involved than many companies anticipate .
Do not rush the hiring process
Local partners, employees, and relationships in the countries you will be working in are extremely important when it comes to your ultimate success. Decide carefully who to align yourself with, changing later can be disastrous.