in constant motion,
and highly iterative. Core assets, for example, are used in products, but product development often results in new or revised core assets. The figure is neutral regarding which process is launched first. In some contexts, organizations mine existing products for generic assets such as requirements specifications, architecture, test plans, or software components that they can use to populate their product line’s core asset base. In other cases, an organization might develop or procure core assets first for later use in product production.