Aspects such as Motivations, perception, personality, learning, memory, meaning, motivation and trait theory will be discussed
- How these impact on hospitality consumer decision-making
How hospitality consumers acquire, organize and interpret the messages sent by hospitality companies through ads, pricing structures, visual, and other forms of media
Finally, why do hospitality consumers behave in the way that they do? How do they interpret the world of hospitality? How do we learn and retain our understanding of hospitality consumption?