Sales Manager
A sales manager was in charge of the sales force of around 20 people divided by
geographical areas. A. Simental, a long time employee of Cargill Seeds Mexico was
in charge of this department. After working as a salesman for Northrup King
Mexico in Sinaloa, he joined Cargill in the late 1980s. He had been a salesman in
the Sinaloa area, a Marketing Manager and a Sales Manager for Cargill Seeds
Mexico. Mr. Simental also held an undergraduate degree in Agriculture from one of
the most prestigious agricultural schools in Mexico.
Mr. Simental and Mrs. Medina never understood each other. When the commercial
direction position was announced in 1997, Mr. Simental and his team were
disappointed, as they were expecting Mr. Simental to become the commercial
director. Over time, their relationship did not seem to improve, and it was very
difficult for Mrs. Medina and Mr. Simental to work together.