There are a number of general rules for all types of risk communication challenges that, if followed, will assist you in
achieving the maximum impact for your messages, that is, that target groups will be fully aware of the relevant risks.
You may want to take into account the following rules:
• Simplify your message as much as you can without being inaccurate
• Do not assume technical knowledge about the issue your are communicating
• Anticipate the interests and needs of your target groups and design your risk communication messages to match
their needs