1. IntroductionBusiness Intelligence (BI) is a contemporary approach that combines methodologies, processes, architectures, andtechnologies to transform raw data into meaningful information for decision making [1]. BI can play a vital role inimproving organizational performance by identifying new opportunities, highlighting potential threats, revealingnew business insights, and enhancing decision making processes [2, 3]. Therefore, BI is a top priority fororganizations in most industries [4]. Traditionally, BI focuses primarily on structured and internal enterprise data,overlooking potentially valuable information embedded in unstructured and external data. This could result in anincomplete view of reality and biased enterprise decision making [5].