Taking Steps to Build a Business Plan
Assessing the feasibility of business concepts
Before taking conceptual ideas further down
the road toward realization, entrepreneurs absolutely
must take a look at the practical feasibility of their ideas.
One of the most important questions
in assessing feasibility is this:
What unique features distinguish your product/service?
The more unique its features,
the better chance a business concept has of being successful.
In this exercise, you will consider several marketing
and operational aspects of the business
concept you identified in Chapter 5,
studying the feasibility of your concept