Interesting organic products for Singaporean markets include:
1) Organic fruits and vegetables
Market potentials are limited because there exist already various organic vegetable suppliers from within the region (e.g. Singapore, Malaysia, Indonesia and Thailand) as well as imported fresh vegetables from Australia and US. The markets for organic vegetables thus seem saturated compared with present demands.
The organic fruits appears to have a better opportunity, especially tropical fruits as supplies are still quite limited or the existing supplies are not high quality and limited diversity. Interesting tropical fruits are papaya, pineapple, water lemon, passion fruits, star fruits, pamelo, guava, longan and lychee. The first three perhaps are the highest demand as they are served in all hotel and restaurants.
From the interview with Singaporean importers, quality factors are of importance for the success of organic fruits in Singapore. Such quality factors include (a) the creditability of the organic certification for consumers and importer-distributor, preferably those with international recognized standards like IFOAM; (b) fruits that are picked when they almost ripen, not too young harvest, as eating quality is significantly different; and (c) the package with easy handling and good protection of the fruits both during transportation and retailing