It was a pleasure speaking with you over the phone yesterday. I hope that the rate disparity with Agoda has been solved by now.
Regarding our conversation yesterday, please find the summary below:
1) Overall performance
The hotel has performed pretty well compared to last year. Two and a half months passed, the revenue in 2015 has reached almost half of what Expedia produced for the hotel in 2014. This is mainly from strong growth in our customers and brand recognition.
Top feeder markets that Expedia sent to you are USA, UK, Japan, South Korea, and Germany.
2) Package rate (hotel + flight)
I noticed that the hotel has some demand from customers who book on package (hotel + flight). Package rate generally gives you longer booking window, longer length of stay and low cancellation. We have partnered with 400 airlines around the world.
I would suggest you to apply package rate plan at the rate of 10% discount to capture this market.
3) Mobile rate
I saw that you’re currently having the last minute promotion with 35% discount. This is duplicate with the Early Bird promotion of 35% and makes the early bird less attractive. This means that customers can book early or last minute and they still will get the same discount. I would suggest you to remove this and offer mobile rate of 20% that will offer to last minute customers that you already have (38% - see page 5). This should also apply to member only channel where only our loyal customers will see this rate.
4) Point of Sales
I noted that Japan and South Korea are your top accounts which grow a lot on Expedia. I would suggest you to offer special promotion to these point of sales, maybe also China, Hong Kong and Taiwan, to attract these customers. Expedia is currently strong in bringing these markets and we will help you produce more.