Hanna and Millar (1997) suggested that page design, managerial issues and information content should be discussed as three main categories to develop a Website. Hanna and Millar (1997) pointed out that every online business should keep Web information cun"ent and respond to customer information requests in a timely manner. Spiliopoulou (2000) stated that content. Web page design, and overall site design are three factors influencing the way customers perceive and evaluate a Website. Spiliopoulou (2000) mentioned that knowledge about the needs of potential customers and the ability to build personalized Web service satisfying these needs are essential to winning a competitive race. The Web should be personalized according to the requirements of each customer and customer navigation patterns.
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