Number three is kind of similar to

Number three is kind of similar to number two. In China, there is always a story behind the story. There’s a person behind the person. It’s never what you see on the front end. It is partially related to cultural issues. For 5,000 years there has been this inside outside orientation to much of Chinese culture and as an outsider you are shown a certain view and as an insider you are shown a certain view. And there are various levels of being an insider or outsider. Again when you are trying to do business with a company or a person, you should find out where this person is from, where this company is from. What is their history? How did they become who they are today? How did they get their money? Who is behind them? There is always someone sitting behind them, and not in a nefarious way. You are not talking to some puppet or shadow. There is just a level of complexity to Chinese business and to Chinese society that is important to take into account. We advise companies to never stop asking questions.