Etihad Design Consortium
Etihad’s new interiors are the work of the so-called Etihad Design Consortium, which consists of British agencies Acumen Design Associates, Factorydesign and Honour Branding. Acumen has been responsible for seating for First Class, Business, and Economy, while Factorydesign was assigned passenger experience and interiors elements such as galleys, lavatories and passenger destination zones. Honour Branding was responsible for the coordination of the project and advising Etihad on the innovation process.