The oldest of the post-90s generation are now in their early twenties, thus too young to have witnessed the triumph of the gymnast Li Ning at the 1984 Summer Olympics in Los Angeles, the first Olympiad that modern China participated in.
The rebrand marked a step-up in marketing strategy. In recent years founder Li Ning has distanced himself from his namesake brand. The one major exception was his appearance at the Opening Ceremony of the 2008 Beijing Summer Olympics, when he was invited to light the torch at the start of the games. Executives of Adidas, the official Olympic sponsor, had to watch Li
Ning's founder, bedecked in his company's clothes, steal the glory.
The oldest of the post-90s generation are now in their early twenties, thus too young to have witnessed the triumph of the gymnast Li Ning at the 1984 Summer Olympics in Los Angeles, the first Olympiad that modern China participated in.The rebrand marked a step-up in marketing strategy. In recent years founder Li Ning has distanced himself from his namesake brand. The one major exception was his appearance at the Opening Ceremony of the 2008 Beijing Summer Olympics, when he was invited to light the torch at the start of the games. Executives of Adidas, the official Olympic sponsor, had to watch LiNing's founder, bedecked in his company's clothes, steal the glory.
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