While we are very excited about
lighting our stores with electricity
from renewable sources, we are also
keenly aware that the best electricity
is that which is never used. That’s
why we keep working to increase the
energy efficiency of all our stores –
it helps us to save energy and reduce
costs. One way is to continue rolling
out real-time electricity meters in
more of our stores (66%) for better
on-site control and energy management.
Our target is to reduce electricity
use per square metre in H&M
(brand) stores by 20%, as compared
to a 2007 baseline, by 2020. In 2014,
we saw a small slowdown compared
to the 14% improvement we achieved
by 2013. Compared to the 2007
baseline our reduction jumped back
slightly to 12%. One explanation
for this slowdown is the addition of
some shopping experience enhancements
such as LED lighting accents