1. Daily: The number of new people who have liked your Page (Unique Users)
2. Daily: The number of people who engaged with your Page. Engagement includes any click or story created. (Unique Users)
3. Daily: The number of people who have seen any content associated with your Page. (Unique Users)
4. Daily: The number of people who visited your Page, or saw your Page or one of its posts in news feed or ticker. These can be people who have liked your Page and people who haven't. (Unique Users)
5. Daily: The number of people who saw a sponsored story or ad pointing to your Page. (Unique Users)
6. Daily: The number of impressions seen of any content associated with your Page. (Total Count)
7. Daily: The number of times your posts were seen in News Feed or ticker or on visits to your Page. These impressions can be by people who have liked your Page and people who haven't. (Total Count)
8. Daily: The number of impressions of a Sponsored Story or Ad pointing to your Page. (Total Count)