In addition, the right mix provides opportunities for airlines to up-sell and cross-sell at any customer touchpoint. Today's consumer travels at different times for different reasons. During the week, for example, it may be for business, but on the weekend, it may be purely for pleasure or visiting relatives. These "channel-jumping" travelers often employ different methods to book different types of trips, or they may book a flight via one channel and trip-related ancillaries through another channel at a later date